Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget (International Business Development in the Software Industry)

Name: Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget (International Business Development in the Software Industry)
Brand: TBK Publishing®
SKU: 9788793116283-G
Price: 11.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Bech, Hans Peter

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Description

Companies that have business in foreign markets are worth much more than companies that only have customers domestically. Even just small export ratios can increase the value of a technology company more than ten times. Software companies typically commence international expansion before they are firmly settled in their domestic markets, before they have a professional management infrastructure in place and at a time where they can allocate only tiny budgets to the endeavour. Going Global on a Shoestring is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for global expansion as well as perform the actual field work with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead or building the foundation for further growth. Getting the foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other. The book is based on Everett M. Rodger's principles around Diffusion of Innovations, Alexander Osterwalder's business model framework, thirty case software industry stories and the author's personal experience with growing companies from incubation to global market leadership. It provides a practical approach to international expansion, when you cannot afford making big mistakes.

Product details

Binding:: Paperback
Number of Pages:: 391
Release Date:: 2020-08-18
Publication Date:: 2020-08-18
Publisher:: TBK Publishing®
Languages:: Published: English, Original: English
ISBN10:: 8793116284
GPSR Manufacturer Reference:: [email protected]
Weight:: 604 g

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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