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Designed for Digital

By Beath, Cynthia M.

Designed for Digital Business, Finance & Career

Designed for Digital

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Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks:   • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform   In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Product details
Binding:
Paperback
Number of Pages:
208
Release Date:
2021-09-21
Publication Date:
2021-09-21
Publisher:
The MIT Press
Languages:
Original: English
ISBN10:
0262542765
ISBN13:
9780262542760
GPSR Manufacturer Reference:
[email protected]
Weight:
237 g
Height:
155 cm
Width:
228 cm
Thickness:
17 cm
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