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Do You Make These Mistakes in English?
By Battistella
0 - Default Title
Description
Codys ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Codys ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail.
In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessmana writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed Good Money in Good English and asked Is Good English Worth 25 Cents to You? His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Codys course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.
Product details
Edition:
illustrated
Number of Pages:
226
Release Date:
2008-12-01
Publication Date:
2007-12-14
Publisher:
ACADEMIC
Languages:
Original:
English
ISBN10:
019536712X
ISBN13:
9780195367126
GPSR Manufacturer Reference:
Weight:
485 g
Height:
157 cm
Width:
235 cm
Thickness:
17 cm
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