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The Psychology of Design

By Rajeev Batra

The Psychology of Design Law

The Psychology of Design

By Rajeev Batra

0 - Default Title
Description
The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers.
Product details
Edition:
illustrated
Number of Pages:
378
Release Date:
2015-09-02
Publication Date:
2015-09-02
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0765647591
ISBN13:
9780765647597
GPSR Manufacturer Reference:
[email protected]
Weight:
697 g
Height:
157 cm
Width:
235 cm
Thickness:
25 cm
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