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AI, Virtualization, and the Future of Marketing

By Baser, Bet l

AI, Virtualization, and the Future of Marketing Business, Finance & Career

AI, Virtualization, and the Future of Marketing

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Description
Artificial intelligence (AI) and virtualization revolutionize the future of marketing by redefining how businesses understand, reach, and engage their audiences. AI enables marketers to analyze data, uncover patterns in consumer behavior, and deliver personalized experiences. Through technologies like virtual reality (VR), augmented reality (AR), and digital simulations, virtualization creates immersive, interactive environments that enhance customer interaction and brand storytelling. Together, these innovations shape a new era of marketing that is intelligent, experiential, and customer-centric, where technology supports strategy and drives creative and meaningful connections. AI, Virtualization, and the Future of Marketing explores how AI and virtualization technologies transform marketing strategies, customer engagement, and brand experiences. It examines the ways these innovations enable personalized, immersive, and data-driven marketing in digital and virtual environments. This book covers topics such as behavioral economics, image management, and greenwashing, and is a useful resource for business owners, engineers, marketers, academicians, researchers, and scientists.
Product details
Binding:
Paperback
Number of Pages:
290
Release Date:
2025-11-19
Publication Date:
2025-11-19
Publisher:
IGI GLOBAL SCIENTIFIC PUBLISHING
Languages:
Original: English
ISBN13:
9798337381435
GPSR Manufacturer Reference:
[email protected]
Weight:
550 g
Height:
178 cm
Width:
254 cm
Thickness:
16 cm
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