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Citizen Coke

By Elmore, Bartow J.

Citizen Coke Business, Finance & Career

Citizen Coke

0 - Used - good
Description
By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
448
Release Date:
2016-12-06
Publication Date:
2016-12-06
Publisher:
WW Norton & Co
Languages:
Original: English
ISBN10:
0393353346
ISBN13:
9780393353341
GPSR Manufacturer Reference:
[email protected]
Weight:
347 g
Height:
141 cm
Width:
208 cm
Thickness:
32 cm
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