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European Consumers in the Digital Era

European Consumers in the Digital Era

0 - Default Title
Description
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
Product details
Edition:
1
Number of Pages:
216
Release Date:
2022-10-18
Publication Date:
2022-10-18
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032204613
ISBN13:
9781032204611
GPSR Manufacturer Reference:
[email protected]
Weight:
493 g
Height:
16.1 cm
Width:
24 cm
Thickness:
1.6 cm
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