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International Business: A Competitiveness Approach

By Frank Bartels

International Business: A Competitiveness Approach

By Frank Bartels

0 - Default Title
Description
Appropriate for undergraduate and postgraduate students of International Business, International Marketing and International Business Strategy. This textbook deals with the essentials of late- twentieth century international business dynamics. These business dynamics are epitomised by the competing activities of multinational corporations - uniquely late-twentieth century organisations - as they manoeuvre within industrial sectors and between factor markets contesting to achieve and maintain competitiveness.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
320
Release Date:
2001-06-01
Publication Date:
2001-06-01
Publisher:
Pearson Ed Asia
Languages:
Published: English, Original: English
ISBN10:
013032146X
Weight:
481 g
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