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Powerful Exhibit Marketing

By Barry Siskind

Product Image: Powerful Exhibit Marketing

Powerful Exhibit Marketing

By Barry Siskind

Only 1 item left in stock
Description
Trade shows, consumer shows, product launches, corporate events, professional conferences and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized and executed, Powerful Exhibit Marketing provides the step-by-step advice you need to get real results from your exhibits, Learn how to: - Set objectives, budget for your event, and measure its success - Choose the right show and find the right audience - Develop an action plan for working the show - Design an attractive, memorable, and effective booth - Create promotions and in-booth activities that work - Turn leads into business - Gather customer information and competitive intelligence - Follow up successfully
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
320
Release Date:
2005-03-02
Publication Date:
2005-03-01
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470834692
ISBN13:
9780470834695
GPSR Manufacturer Reference:
[email protected]
Weight:
436 g
Height:
154 cm
Width:
231 cm
Thickness:
22 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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