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The Advertising Concept Book (3rd ed.)

By Pete Barry

Product Image: The Advertising Concept Book (3rd ed.)

The Advertising Concept Book (3rd ed.)

- Used - like new
Description
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
320
Release Date:
2016-08-11
Publication Date:
2016-08-11
Publisher:
Thames & Hudson Ltd
Languages:
Original: English
ISBN10:
050051898X
ISBN13:
9780500518984
GPSR Manufacturer Reference:
[email protected]
Weight:
1330 g
Height:
240 cm
Width:
200 cm
Thickness:
40 cm
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