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Do What Works
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Description
Do What Works: The B2B Ads Handbook contains lessons learnt from spending over $150m on ROI-focused digital B2B advertising over the course of a decade. You're going to learn the same B2B best practices that top companies use for:High level strategy and channel planning.The levers of B2B ads - Creative, Audience, Offer, and Conversion Events.Channel level tactics - how to get LinkedIn, Meta and Google ads to work. Bonus appendices full of ad examples and visualizations.
"This book is an incredible guide to executing B2B advertising. Instead of chasing every new trend, it focuses on proven strategies and tactics that deliver results. It's a must-read for any marketing leader and a valuable educational resource for in-house marketing teams, offering clear insight into the fundamentals of B2B advertising and best practices in action."Tatiana Morozova, Head of Demand Generation at Atlassian
Product details
Binding:
Paperback
Number of Pages:
208
Release Date:
2025-08-23
Publication Date:
2025-08-21
Publisher:
Right Side Up Press
Languages:
Original:
English
ISBN13:
9798999495402
Weight:
454 g
Height:
152 cm
Width:
229 cm
Thickness:
14 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€18,99