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Managers' perception of Mobile Technology adoption

By Merwe, Derrick Barry van der

Managers' perception of Mobile Technology adoption

0 - Default Title
Description
Mobile technology has changed the way business is done. It represents the next wave of opportunity, whereby technology can perform millions of transactions in seconds. In the mobile world a consumer device, such as smartphone collecting data could be the starting point, analyzing the data and presenting the data to the user and consumer with a tailor-made opportunity or business proposition in real time. Mobility implemented correctly is a game changer, driving instant gratification, changing human behavior. Changing human behavior is one of the key challenges managers face in their attempt to adopt mobile technology. Managers therefore have the responsibility to make the right decisions as to how mobile technology is to be adopted and used in the organization. If IT managers were tooled with a greater understanding of the effect factors that influence adoption, they may be able to make informed decisions.
Product details
Binding:
Paperback
Number of Pages:
112
Release Date:
2025-11-03
Publication Date:
2025-11-03
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209191975
ISBN13:
9786209191978
Weight:
185 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm
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