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The Employer Brand

By Simon Barrow

Product Image: The Employer Brand

The Employer Brand

Only 1 item left in stock
Description
Your most important brand relationship is unlikely to be your choice of breakfast cereal, car or even football team, but the brand you work for: your employer brand.  How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to succeed. They also recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience.  Written by the creator of the Employer Brand concept and one of its most experienced practitioners, this book provides an inspirational and practical guide to the subject. Whether you are in senior line management, HR, marketing or internal communications, you will discover how managing your employer brand more effectively can improve your performance.
Product details
Edition:
1
Number of Pages:
240
Release Date:
2005-09-23
Publication Date:
2005-09-23
Publisher:
John Wiley & Sons Inc
Languages:
Original: English
ISBN10:
0470012730
ISBN13:
9780470012734
GPSR Manufacturer Reference:
[email protected]
Weight:
498 g
Height:
157 cm
Width:
235 cm
Thickness:
17 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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€6,59

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