The Psychology of Consumer Profiling in a Digital Age

Name: The Psychology of Consumer Profiling in a Digital Age
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Barrie Gunter

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Description

The Psychology and Consumer Profiling in a Digital Age examines how the field of 'psychographics' has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

Product details

Edition:: 1
Number of Pages:: 264
Release Date:: 2016-05-16
Publication Date:: 2016-05-16
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1138957968
ISBN13:: 9781138957961
GPSR Manufacturer Reference:: [email protected]
Weight:: 538 g
Height:: 157 cm
Width:: 235 cm
Thickness:: 19 cm

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