Marketing Management: The Big Picture

Name: Marketing Management: The Big Picture
Brand: WILEY
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 432
Release Date:: 2014-01-07
Publication Date:: 2014-01-07
Publisher:: WILEY
Languages:: Original: English
ISBN10:: 1118014553
ISBN13:: 9781118014554
Weight:: 635 g
Height:: 189 cm
Width:: 233 cm
Thickness:: 20 cm

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