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Patterns in Brand Monitoring

By Barnett, David N.

Patterns in Brand Monitoring Law

Patterns in Brand Monitoring

0 - Default Title
Description
The Internet provides the infrastructure for a multi-trillion dollar, rapidly growing economy and the costs of intellectual property crime are enormous. With two-thirds of the global population online, brand protection is no longer just an option for corporations.Patterns in Brand Monitoring considers the ways in which a scientific approach can be applied to the analysis of brand protection data, essential for filtering and prioritizing the results and yielding insights into trends and patterns in infringement activity.Throughout the book, technical definitions and formulations of key ideas are presented in information boxes and are illustrated by the use of real case studies.The book is of relevance to stakeholders responsible for brand protection, intellectual property management, marketing or digital services in any organization, and to anyone with a general interest in the industry. It illustrates how an effective analysis approach can build efficiencies into a brand protection program, provide guidance on areas of focus, and demonstrate return on investment.
Product details
Binding:
Paperback
Number of Pages:
310
Release Date:
2025-05-01
Publication Date:
2025-05-01
Publisher:
Business Expert Press
Languages:
Original: English
ISBN10:
1637427522
ISBN13:
9781637427521
GPSR Manufacturer Reference:
[email protected]
Weight:
452 g
Height:
152 cm
Width:
229 cm
Thickness:
17 cm
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