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The Executive's Guide to Enterprise Social Media Strategy

By Mike Barlow

The Executive's Guide to Enterprise Social Media Strategy Law

The Executive's Guide to Enterprise Social Media Strategy

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Description
In the time it takes you to read this paragraph, thousands will tweet, post, download, or upload on the Internet. Today's super-wired, always-on, live-life-in-public citizens of the world depend on social media, and they flock to businesses with social media presences that meet their needs and engage them in meaningful conversations. Essential reading for business leaders eager to redefine the rules of the game, The Executive's Guide to Enterprise Social Media Strategy quickly brings your business up to speed on the most effective social media strategies. Based on dozens of in-depth interviews with top executives and thought leaders at major corporations including IBM, Salesforce.com, Accenture, Intuit, SocialText, Newell Rubbermaid, H&R Block, Mayo Clinic, and SAS, this book reveals: - The impact of newer social collaborative technologies on society, culture, and business - Nuts-and-bolts guidance for successful corporate social media strategies - Crucial topics such as the value proposition of social media, metrics, costs, ROI, staffing, and more - How to develop your own internal corporate social media strategy - Why your social media program will only work if it's aligned with your organization's goals and objectives It's real. Social media is revolutionizing the way we do business—and the revolution has only started. Entertaining, useful, and intentionally provocative, this book is your executive bible for social media strategy planning for internal use within your company. Whether you're trying to convince executives of social media's worth or if you want to determine which social media tactics you can be using now to grow your business, The Executive's Guide to Enterprise Social Media Strategy shows you how to get up and running with social media and stay ahead of your competition.
Product details
Edition:
1
Number of Pages:
224
Release Date:
2011-01-14
Publication Date:
2011-02-08
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470886021
ISBN13:
9780470886021
GPSR Manufacturer Reference:
[email protected]
Weight:
405 g
Height:
156 cm
Width:
236 cm
Thickness:
22 cm
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