Public Relations in Global Cultural Contexts

Name: Public Relations in Global Cultural Contexts
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Nilanjana Bardhan

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Description

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship.
This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

312

Release Date:

2011-01-21

Publication Date:

2010-12-20

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0415872863

ISBN13:

9780415872867

GPSR Manufacturer Reference:

[email protected]

Weight:

455 g

Height:

152 cm

Width:

229 cm

Thickness:

17 cm

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