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Digital and Social Media Marketing

By Carla Barbieri

Digital and Social Media Marketing Computer Science

Digital and Social Media Marketing

0 - Default Title
Description
Digital Marketing Fundamentals: Introduce key concepts of digital marketing, including online advertising, search engine optimization (SEO), content marketing, and email marketing, emphasizing their role in reaching and engaging audiences.Social Media Platforms: Discuss major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their unique features, audience demographics, and best practices for creating platform-specific content and campaigns.Content Strategy: Explore strategies for developing compelling and relevant content that resonates with target audiences, including content creation, curation, and distribution across digital channels.Search Engine Optimization (SEO): Examine techniques for optimizing website content to improve search engine rankings, including keyword research, on-page and off-page SEO, and technical SEO practices.Influencer Marketing: Explore the role of influencer marketing in reaching targeted audiences through partnerships with influencers, including selecting the right influencers, managing collaborations, and measuring campaign effectiveness.Customer Engagement and Community Management: Address strategies for engaging with customers and building online communities through social media interactions, responding to feedback, and fostering brand loyalty.
Product details
Number of Pages:
346
Release Date:
2025-01-01
Publication Date:
2025-01-01
Publisher:
Kruger Brentt Publisher UK. LTD.
Languages:
Original: English
ISBN10:
1787153584
ISBN13:
9781787153585
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
15
Maximum Reading Age:
99
Weight:
846 g
Height:
183 cm
Width:
260 cm
Thickness:
23 cm
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