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Marketing
Marketing
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Description
Stimmen zum Buch:
"Das Buch fasst sehr präzise die wichtigsten Elemente einer modernen Marketing-Konzeption zusammen und eignet sich deshalb ganz hervorragend für einen differenzierten Einblick in die Probleme des modernen Marketing."Prof. Dr. Klaus Backhaus, Universität Münster.
"Ein schönes, kompaktes Buch."Prof. Dr. Hermann Simon, Simon, Kucher & Partners, Bonn, Boston, London, Mailand, München, Frankfurt, Paris, San Francisco, Tokio, Warschau, Zürich.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
320
Release Date:
2006-10-26
Publication Date:
2006-06-30
Publisher:
Kohlhammer W.
Languages:
Original:
German
ISBN10:
3170192868
ISBN13:
9783170192867
GPSR Manufacturer Reference:
Weight:
549 g
Height:
157 cm
Width:
236 cm
Thickness:
19 cm
Preview Link:
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€3,49