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The Language of Memes

By Barbara Dancygier

The Language of Memes

By Barbara Dancygier

0 - Default Title
Description
Internet memes have been studied widely for their role in establishing and maintaining social relationships, and shaping public opinion, online. However, they are also a prominent and fast evolving multimodal genre, one which calls for an in-depth linguistic analysis. This book, the first of its kind, develops the analytical tools necessary to describe and understand contemporary 'image-plus-text' communication. It demonstrates how memes achieve meaning as multimodal artifacts, how they are governed by specific rules of composition and interpretation, and how such processes are driven by stance networks. It also defines a family of multimodal constructions in which images become structural components, while making language forms adjust to the emerging multimodal rules. Through analysis of several meme types, this approach defines the specificity of the memetic genre, describing established types, but also accounting for creative forms. In describing the 'grammar of memes', it provides a new model to approach multimodal genres.
Product details
Number of Pages:
264
Release Date:
2025-08-31
Publication Date:
2025-08-04
Publisher:
Cambridge University Press
Languages:
Original: English
ISBN10:
1108844359
ISBN13:
9781108844352
GPSR Manufacturer Reference:
[email protected]
Weight:
538 g
Height:
157 cm
Width:
235 cm
Thickness:
19 cm
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