Setting Agendas in Cultural Markets

Name: Setting Agendas in Cultural Markets
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Philemon Bantimaroudis

- Default Title

Description

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. The book ultimately asks: if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?

Product details

Edition:

illustrated

Number of Pages:

188

Release Date:

2017-06-30

Publication Date:

2017-05-03

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1138944688

ISBN13:

9781138944688

GPSR Manufacturer Reference:

[email protected]

Weight:

431 g

Height:

157 cm

Width:

235 cm

Thickness:

15 cm

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