Mobile Commerce

Name: Mobile Commerce
Brand: PHI Learning
SKU: 9788120348059-G
Price: 66.75 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Karabi Bandyopadhyay

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Description

Provides an in-depth insight on the role of the mobile in revolutionising various industry verticals, specifically business and commerce. The book shows the evolution of a mobile phone from a mere gadget meant for communication to a smarter one performing business transactions. The basic technology and concepts involved in mobile commerce are discussed. Key concepts, like mobile marketing, mobile ticketing, mobile computing, mobile payments and mobile banking, are discussed vis-a-vis latest technologies.

Product details

Binding:: Paperback
Languages:: Original: English
Number of Pages:: 384
Publisher:: PHI Learning
Publication Date:: 2013-12-30
ISBN / EAN:: 9788120348059
Weight:: 594 g
Dimensions:: 178/235/20 cm

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