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Responsible Marketing

By Lola Bakare

Product Image: Responsible Marketing

Responsible Marketing

Only 1 item left in stock
Description
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
272
Release Date:
2024-12-03
Publication Date:
2024-12-03
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
139861162X
ISBN13:
9781398611627
GPSR Manufacturer Reference:
[email protected]
Weight:
418 g
Height:
156 cm
Width:
234 cm
Thickness:
15 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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