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Fundamentals of Marketing

By Paul Baines

Fundamentals of Marketing Business, Finance & Career

Fundamentals of Marketing

Only 1 item left in stock
Description
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
408
Release Date:
2017-04-27
Publication Date:
2017-05-04
Publisher:
Oxford University Press
Languages:
Original: English
ISBN10:
0198748574
ISBN13:
9780198748571
Weight:
765 g
Height:
187 cm
Width:
244 cm
Thickness:
22 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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