Placeholder text

Go to cart

Identification of customer satisfaction factors

By David Bader

Identification of customer satisfaction factors

By David Bader

0 - Default Title
Description
Due to the constant development of the market and the increase in competitors, conditions for positioning oneself in the market are becoming increasingly difficult. Saturated markets, moderate growth rates and competition are the reasons why growth is becoming increasingly difficult. In line with the credo 'smaller, faster, cheaper', companies must satisfy their customers and thus retain their loyalty in the long term in order to ensure lasting economic success. The first part of this thesis presents the theory of customer satisfaction based on existing literature. With the help of the theory presented, the necessary data is collected in the empirical part using a qualitative exploratory study with the assistance of experts. After analysing the data, the factors and their priority distribution are derived, and the results are then presented and interpreted.
Product details
Binding:
Paperback
Number of Pages:
64
Release Date:
2025-10-30
Publication Date:
2025-10-30
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209202233
ISBN13:
9786209202230
GPSR Manufacturer Reference:
[email protected]
Weight:
113 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
Buy on Amazon
Currently sold out