Behavioural Economics: A Very Short Introduction

Name: Behavioural Economics: A Very Short Introduction
Brand: Oxford University Press
SKU: 9780198754992-V
Price: 6.97 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.

Product details

Binding:

Paperback

Edition:

illustrated

Number of Pages:

176

Release Date:

2017-05-01

Publication Date:

2017-01-26

Publisher:

Oxford University Press

Languages:

Original: English

ISBN10:

019875499X

ISBN13:

9780198754992

GPSR Manufacturer Reference:

[email protected]

Weight:

149 g

Height:

108 cm

Width:

175 cm

Thickness:

12 cm

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