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International Marketing

By Baack, Daniel W.

International Marketing

By Baack, Daniel W.

0 - Default Title
Description
Takes an integrated approach in which marketing is internationalized, rather than. a textbook that begins with a discussion of international business that then covers marketing s 4Ps.
Product details
Edition:
1
Number of Pages:
583
Release Date:
2012-02-07
Publication Date:
2012-02-07
Publisher:
SAGE PUBN
Languages:
Published: English, Original: English
ISBN10:
1452226350
ISBN13:
9781452226354
Weight:
1656 g
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