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Microeconomics for Managers

By McKenzie, Richard B.

Microeconomics for Managers

By McKenzie, Richard B.

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Description
This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
566
Release Date:
2024-03-28
Publication Date:
2024-03-28
Publisher:
Cambridge University Press
Languages:
Original: English
ISBN10:
1009507192
ISBN13:
9781009507196
GPSR Manufacturer Reference:
[email protected]
Weight:
1051 g
Height:
178 cm
Width:
254 cm
Thickness:
30 cm
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