Placeholder text

Go to cart

Born to Buy

By Schor, Juliet B

Born to Buy Books

Born to Buy

Only 1 item left in stock
Description
From the bestselling author of The Overworked American, an illuminating and well-researched account on the consequences of turning younger and younger children into consumers. Marketing targeted at kids is virtually everywhere—in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. She argues that the emotional and social well-being of our children is at stake. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
304
Release Date:
2005-10-18
Publication Date:
2005-10-01
Publisher:
Scribner Book Company
Languages:
Original: English
ISBN10:
0684870568
ISBN13:
9780684870564
GPSR Manufacturer Reference:
[email protected]
Weight:
281 g
Height:
164 cm
Width:
212 cm
Thickness:
20 cm
Buy on Amazon

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€1,70

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€1,70