Placeholder text

Go to cart

Pine, B: INFINITE POSSIBILITY

By Pine II, B. Joseph

Product Image: Pine, B: INFINITE POSSIBILITY

Pine, B: INFINITE POSSIBILITY

Only 1 item left in stock
Description
We are now deeply into an Experience Economy, where memorable events that engage people in inherently personal ways have become the predominant economic offering. These offerings can create tremendous value for customers, have longer life spans than new products as they're more difficult for competitors to imitate, and let companies capture more economic value. Digital technology is a unparalleled tool for creating such experiences, but what is the best way for your business to use it? The possibilities seem infinite. What kinds of experiences can you create? Which ones should you create? Joe Pine and Kim Korn provide a profound new model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. Some of the most powerful experiences incorporate both worlds like the Wii, which combines a physical experience with a virtual one. Pine and Korn delineate eight different realms of digital/real experience and, using dozens of actual examples, show how innovative companies are operating within and across each to create extraordinary customer value.
Product details
Edition:
1
Number of Pages:
288
Release Date:
2011-08-01
Publication Date:
2011-08-01
Publisher:
Berrett-Koehler Publishers
Languages:
Published: English, Original: English
ISBN10:
160509563X
ISBN13:
9781605095639
GPSR Manufacturer Reference:
[email protected]
Weight:
544 g
Height:
161 cm
Width:
241 cm
Thickness:
27 cm
Buy on Amazon

Condition

Show more

Show less
Like new
Items present themselves flawlessly, free of any signs of wear. Your new book may even be unread and your new media comes in impeccable condition, including an undamaged dust jacket or original foil packaging.
Available immediately
€9,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€9,49