Macromarketing Applications, Part I Ethical Concerns, Social Issues, and Animal Companions

Name: Macromarketing Applications, Part I Ethical Concerns, Social Issues, and Animal Companions
Brand: Vibrant Publishers
Availability: OutOfStock
Rating: 5 (1 reviews)

By Holbrook, Morris B.

0 - Default Title

Description

Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions by Morris B. Holbrook explores the intersection of marketing with social responsibility and ethical considerations. This book addresses critical topics such as corporate ethics, sustainability, and the ethical treatment of animals in the marketplace. Holbrook discusses how marketing strategies impact not only consumers but also the broader society, including ethical dilemmas and the role businesses play in shaping social values.
Through detailed case studies and comprehensive analysis, Holbrook explores the responsibilities of marketers in addressing social issues, including environmental impact, fair trade, and animal welfare. This book emphasizes the importance of aligning business goals with ethical practices to foster trust and long-term loyalty among consumers. It is an essential read for marketers, business leaders, and researchers interested in how macromarketing can be used to promote ethical practices and positive societal change.
This book challenges traditional marketing paradigms, encouraging businesses to think critically about their role in a rapidly evolving, socially-conscious marketplace.

Product details

Binding:

Paperback

Number of Pages:

532

Release Date:

2025-07-18

Publication Date:

2025-07-19

Publisher:

Vibrant Publishers

Languages:

Original: English

ISBN10:

1636515517

ISBN13:

9781636515519

Weight:

762 g

Height:

152 cm

Width:

229 cm

Thickness:

28 cm

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