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Esthetics and Tastes, Part II

By Holbrook, Morris B.

Esthetics and Tastes, Part II Law

Esthetics and Tastes, Part II

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Description
Esthetics and Tastes, Part II: Effects of Personality, Class, and Expertise by Morris B. Holbrook expands on the complex relationships between consumer preferences and their personal characteristics. This book explores how personality traits, social class, and levels of expertise influence aesthetic tastes and the consumption of art, entertainment, and luxury goods. Holbrook integrates psychological and sociological perspectives to reveal how these factors shape individual and collective preferences.
By examining the role of identity and social positioning, this book provides critical insights into how marketers can tailor their strategies to different consumer segments. It challenges traditional models of consumer behavior, highlighting the nuances of personal and social factors in shaping tastes. Holbrook's unique approach encourages a deeper understanding of the subtleties in consumer preferences, making this book an invaluable resource for those seeking to refine their marketing strategies and improve consumer engagement.
Product details
Binding:
Paperback
Number of Pages:
380
Release Date:
2025-07-18
Publication Date:
2025-07-18
Publisher:
Vibrant Publishers
Languages:
Original: English
ISBN10:
1636515371
ISBN13:
9781636515373
Weight:
549 g
Height:
152 cm
Width:
229 cm
Thickness:
20 cm
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