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Esthetics and Tastes, Part I
0 - Default Title
Description
By analyzing the emotional and intellectual connections people form with various art forms, this book provides a unique lens through which marketers and scholars can better understand the subjective nature of consumer preferences. Holbrook's analysis challenges traditional models of consumption, arguing for the importance of aesthetics in both cultural and commercial spheres. This book is an essential read for anyone interested in the intersection of art, entertainment, and consumer behavior, offering valuable insights for those looking to leverage cultural trends in marketing strategies.
Product details
Binding:
Paperback
Number of Pages:
442
Release Date:
2025-07-18
Publication Date:
2025-07-18
Publisher:
Vibrant Publishers
Languages:
Original:
English
ISBN10:
1636515355
ISBN13:
9781636515359
Weight:
636 g
Height:
152 cm
Width:
229 cm
Thickness:
24 cm
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