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Marketing Nonprofit Programs and Services
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Description
Drawing on thirty years of managing nonprofits and teaching workshops in the United States and Canada, Herron concludes that what nonprofit managers really want is smart, tried-and-true strategies for getting and keeping customers, not more marketing theory. In Marketing Nonprofit Programs and Services, he brings together in one volume the best concepts and methods to attract and satisfy customers, communicate the organization's message distinctly and effectively, and solve membership and program enrollment and retention problems.
Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A fifteen-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.
This book is particularly helpful to organizations that rely on a mixed base of fees and contributions for support, such as Ys, museums, zoos, theaters, youth groups, and churches. Filled with accessible, proven marketing concepts explained and applied in terms of nonprofits, Marketing Nonprofit Programs and Services is written to be immediately useful to managers of any nonprofit organization, regardless of size.
Product details
Edition:
1
Number of Pages:
304
Release Date:
1996-10-22
Publication Date:
1996-11-14
Publisher:
Wiley
Languages:
Original:
English
ISBN10:
0787903264
ISBN13:
9780787903268
GPSR Manufacturer Reference:
Weight:
649 g
Height:
157 cm
Width:
235 cm
Thickness:
22 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€1,70