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Global Marketing Strategy

By Schlegelmilch, Bodo B.

Global Marketing Strategy Law

Global Marketing Strategy

Only 3 items left in stock
Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
Product details
Edition:
1
Number of Pages:
280
Release Date:
2016-03-11
Publication Date:
2016-03-11
Publisher:
Springer International Publishing
Languages:
Original: English
ISBN10:
3319262777
ISBN13:
9783319262772
Weight:
588 g
Height:
160 cm
Width:
241 cm
Thickness:
21 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgzMzE5MjYyNzcy

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