Global Supply Chain Quality Management

Name: Global Supply Chain Quality Management
Brand: CRC Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Flynn, Barbara B.

0 - Default Title

Description

This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and include the perspectives of U.S. and Chinese executives. The book then presents a conceptual model that synthesizes the literature and case studies, and describes the ways in which alternative product recall strategies influence consumers' perception of an organization's corporate social legitimacy and consumers' future purchasing behaviors.

Product details

Edition:

illustrated

Number of Pages:

434

Release Date:

2014-11-14

Publication Date:

2014-11-21

Publisher:

CRC Press

Languages:

Original: English

ISBN10:

1439815542

ISBN13:

9781439815540

GPSR Manufacturer Reference:

[email protected]

Weight:

813 g

Height:

161 cm

Width:

240 cm

Thickness:

28 cm

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