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Corporate Affairs

By Axel Gietz

Corporate Affairs

By Axel Gietz

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Description
About this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Affairs (1): The Story and how to tell it.- Corporate Affairs (2): In the business.- Media Relations.- Corporate Branding.- Corporate Social Responsibility (CSR).- Internal Communications.- Government Relations.- Theory of Crisis Communication.- Practice of Crisis Communication (1).- Practice of Crisis Communication (2).- The Worst Case.- Conclusion.- Epilogue.
Product details
Binding:
Paperback
Number of Pages:
344
Release Date:
2025-09-27
Publication Date:
2025-09-27
Publisher:
Springer VS
Languages:
Original: English
ISBN10:
3658483865
ISBN13:
9783658483869
GPSR Manufacturer Reference:
[email protected]
Weight:
499 g
Height:
148 cm
Width:
210 cm
Thickness:
18 cm
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