Media Strategies for Marketing Places in Crisis

Name: Media Strategies for Marketing Places in Crisis
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Eli Avraham

0 - Default Title

Description

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

Product details

Edition:: 1
Number of Pages:: 256
Release Date:: 2017-12-22
Publication Date:: 2017-12-22
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1138473545
ISBN13:: 9781138473546
GPSR Manufacturer Reference:: [email protected]
Weight:: 683 g
Height:: 183 cm
Width:: 260 cm
Thickness:: 18 cm

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