Torgovye marki v tovarnoy politike firmy

Name: Torgovye marki v tovarnoy politike firmy
Brand: Piter
SKU: 9785469005766-V
Price: 3.49 EUR
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Description

V rabote izlagayutsya teoreticheskie i metodicheskie osnovy formirovaniya i upravleniya torgovymi markami. Rassmatrivayutsya osnovnye terminy i opredeleniya tovarno-marochnoj praktiki, protsessy sozdaniya torgovoj marki, marochnogo kapitala i upravleniya imi, strategii razvitiya torgovykh marok proizvoditelej i ikh primenenie v tovarnoj politike firmy i strategii sobstvennykh torgovykh marok roznichnoj torgovli, a takzhe pravovye voprosy tovarno-marochnoj praktiki. Nastoyaschee izdanie prednaznacheno dlya studentov ekonomicheskikh spetsial'nostej vuzov i rabotnikov torgovykh predpriyatij, spetsializiruyuschikhsya v oblasti tovarnoj politiki i imidzha.

Product details

Publication Date:: 2005-01-01
Publisher:: Piter
Languages:: Published: Russian
ISBN10:: 5469005763

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