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Riding the Tiger

By Wilfried Aulbur

Product Image: Riding the Tiger

Riding the Tiger

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Description
How can one survive in a market which is volatile and uncertain ? What strategies have worked and not worked in the past ? What does it take to be successful in India ? What are the successful strategies applied by the likes of HUL, Godrej, Adani Ports and RedBus? So what does it take to Ride the Tiger ? Sound flexible strategy, operational excellence and dedication to customer-centric innovation. But what does that really mean ? How have successful Indian companies managed challenges in an extremely price-sensitive market ? In this book, Wilfried Aulbur and Amit Kapoor look at successful, and sometimes not-so-successful, strategies, operations and innovations in India. They have distilled lessons from their decades of practical work experience in the country. From large family conglomerates like Tata and Godrej to newer additions like Adani, from MNCs like Maruti Suzuki to start-ups in Banglalore and Gurgaon - the book explores key learnings from all four kinds of companies in an Indian context and provides useful insights into how business is done in India.
Product details
Number of Pages:
300
Release Date:
2016-10-03
Publication Date:
2016-11-01
Publisher:
Penguin Random House India Pvt. Ltd
Languages:
Original: English
ISBN10:
8184007531
ISBN13:
9788184007534
Weight:
706 g
Height:
167 cm
Width:
243 cm
Thickness:
41 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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