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Managing creativity

By Pascale Auger

Managing creativity

By Pascale Auger

0 - Default Title
Description
Between creativity and conformity, individuals and organizations generally prefer to reproduce what is familiar to them, what has already proven effective, and what does not require them to change their patterns of behavior. What's more, economic pressure leads organizations into a paradox: while they should be increasing the variety of their responses and actions, they focus even more on their usual, routine actions and act as if they were in stable, linear environments. The purpose of this research is to identify a management style that enables organizations to develop creativity. More specifically, we will seek to answer the following questions: How can we recognize a creative idea within organizations? How do creative processes unfold within organizations? How can organizations manage without inhibiting creativity?
Product details
Binding:
Paperback
Number of Pages:
324
Release Date:
2026-01-28
Publication Date:
2026-01-28
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209574289
ISBN13:
9786209574283
GPSR Manufacturer Reference:
[email protected]
Weight:
500 g
Height:
150 cm
Width:
220 cm
Thickness:
20 cm
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