Green Advertising and the Reluctant Consumer

Name: Green Advertising and the Reluctant Consumer
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Lucy Atkinson

0 - Default Title

Description

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

146

Release Date:

2024-10-14

Publication Date:

2024-10-14

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032930144

ISBN13:

9781032930145

GPSR Manufacturer Reference:

[email protected]

Weight:

376 g

Height:

210 cm

Width:

280 cm

Thickness:

8 cm

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