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Data and Analytics Strategy for Business
0 - Default Title
Description
Data and Analytics Strategy for Business is a practical guide for business, technology and data leaders building a data, analytics and AI strategy for their organization. Starting by identifying the value you can obtain from data, analytics and AI, this book shows you how to maximise that value to support your organization's goals and mission. It covers the importance of having high quality data to generate trust, getting the whole organization on board as well as all the other essential elements required to complete your strategy. This book provides the keys to using data to drive improved business results. Incorporating the latest developments in AI, this new edition of Data and Analytics Strategy for Business shows how leaders can use AI right away to get value from their existing strategy. It provides practical guidance and recommendations for implementing AI and machine learning to maximize performance. Filled with real-world examples from organizations including Tesco and Facebook, this book is a step-by-step guide to designing and implementing a results-driven data strategy.
Product details
Edition:
2
Number of Pages:
344
Release Date:
2025-08-03
Publication Date:
2025-08-26
Publisher:
Kogan Page
Languages:
Original:
English
ISBN10:
1398622036
ISBN13:
9781398622036
GPSR Manufacturer Reference:
Weight:
681 g
Height:
161 cm
Width:
240 cm
Thickness:
23 cm
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