Marketing in Travel and Tourism

Name: Marketing in Travel and Tourism
Brand: Elsevier LTD
Availability: OutOfStock
Rating: 5 (1 reviews)

By Ashok Ranchhod

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Description

With its comprehensive content and user friendly style, Marketing in Travel and Tourism fourth edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. Reflecting its intenrational coverage, the content and numerous illustrations throughout are chosen for their worldwide applications. Specific case studies include destination marketing in New Zealand, the cruise market in the USA and the effects of the internet on consumer bahaviour globally. The fourth edition has been extensively revised to include a full complement of pedagogic features and a user friendly and exciting four colour page layout. The text is also accompanied by a companion website packed with extra resources to assist both lecturers and students.

Product details

Binding:: Paperback
Edition:: 4
Number of Pages:: 512
Release Date:: 2009-05-06
Publication Date:: 2009-03-31
Publisher:: Elsevier LTD
Languages:: Original: English
ISBN10:: 0750686936
ISBN13:: 9780750686938
GPSR Manufacturer Reference:: [email protected]
Weight:: 1364 g
Height:: 197 cm
Width:: 271 cm
Thickness:: 32 cm

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