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Omnichannel Retail

By Arto Lindblom

Omnichannel Retail

By Arto Lindblom

0 - Default Title
Description
The retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving consumer trends and emerging forms of consumption, retail business models are becoming fully omnichannel.
This textbook provides a strategic approach to modern omnichannel retailing, its content, and its logic. It offers students the chance to create a strategic business plan that helps retailers make strategic choices and decisions that enable or facilitate the transition to omnichannel operations and the effective management of an omnichannel business.
It addresses key topics, including:
Customer journey and customer experience
Business models and service concepts
Revenue streams
Retail mix decisions
Physical and digital channels
Channel management and integration
Metrics
Also offering a glossary-style overview of more than 200 key retail industry concepts, this book provides students with a comprehensive understanding of omnichannel retail, forming a solid foundation for managing and further developing retail business operations across physical and digital channels.
Product details
Binding:
Paperback
Number of Pages:
232
Release Date:
2026-01-21
Publication Date:
2026-01-21
Publisher:
Springer
Languages:
Original: English
ISBN10:
3032097444
ISBN13:
9783032097446
GPSR Manufacturer Reference:
[email protected]
Weight:
359 g
Height:
155 cm
Width:
235 cm
Thickness:
13 cm
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