Placeholder text

Go to cart

Customer Life Time Value

By Arshi Zareen

Customer Life Time Value

By Arshi Zareen

0 - Default Title
Description
The book covers in detail the concept of Customer Lifetime Value through the review of the vast literature available on the topic. The importance of measuring CLV for enhancing the effectiveness of other marketing tools like market segmentation, customer satisfaction, loyalty and the concept of customer equity has been discussed in detail. Various metrics of calculating customer value are discussed and compared under both contractual as well as non-contractual situation so as to suggest the one which is most suitable. An insight is provided to the readers about the various challenges faced by an organisation in measuring the profitability of their customers. The book also discusses the importance of CLV in developing customer centric strategies and the implementation of CLV strategies in both B2B and B2C setting, thus enabling managers in bringing more accountability to huge marketing expenditure and also to make better business decisions. It is hoped that the book is quite useful for students, teachers and researchers of commerce and economics and people having concern for Customer Life Time Value.
Product details
Number of Pages:
250
Release Date:
2019-01-01
Publication Date:
2019-01-01
Publisher:
Scholars World
Languages:
Original: English
ISBN10:
9388173597
ISBN13:
9789388173599
GPSR Manufacturer Reference:
[email protected]
Weight:
543 g
Height:
161 cm
Width:
240 cm
Thickness:
18 cm
Buy on Amazon
Currently sold out