Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing

Name: Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing
Brand: IGI GLOBAL SCIENTIFIC PUBLISHING
Availability: OutOfStock
Rating: 5 (1 reviews)

By Arshi Naim

0 - Default Title

Description

Digital influencer marketing defines modern communication, reshaping how brands, audiences, and cultures interact in an interconnected society. Driven by social media platforms and data-driven personalization, influencers combine authenticity and storytelling to shape consumer perceptions and behaviors. The strategies behind influencer marketing encompass platform algorithms, audience engagement dynamics, and trust-based relationships. The rise of influencers also carries broader societal implications, influencing norms around consumption, identity, and digital labor. Examining the strategies, dynamics, and societal impacts of digital influencer marketing may help organizations better understand its role in modern marketing and social life. Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing explores the evolving field of influencer marketing. It examines its theoretical underpinnings, strategic applications, the characteristics of influencers, the psychological mechanisms of influence, ethical considerations, and its broader societal implications. This book covers topics such as fraud detection, mental health, and social media, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.

Product details

Binding:: Paperback
Number of Pages:: 366
Release Date:: 2026-01-30
Publication Date:: 2026-01-30
Publisher:: IGI GLOBAL SCIENTIFIC PUBLISHING
Languages:: Original: English
ISBN13:: 9798337359175
GPSR Manufacturer Reference:: [email protected]
Weight:: 688 g
Height:: 17.8 cm
Width:: 25.4 cm
Thickness:: 2 cm

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