Global Applications of the Internet of Things in Digital Marketing

Name: Global Applications of the Internet of Things in Digital Marketing
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Arshi Naim

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Description

In today's modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Product details

Number of Pages:: 440
Release Date:: 2023-05-23
Publication Date:: 2023-06-23
Publisher:: IGI Global
Languages:: Original: English
ISBN10:: 1668481669
ISBN13:: 9781668481660
GPSR Manufacturer Reference:: [email protected]
Weight:: 1359 g
Height:: 22.1 cm
Width:: 28.6 cm
Thickness:: 2.8 cm

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