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Starting on a Shoestring

By Goldstein, Arnold S

Product Image: Starting on a Shoestring

Starting on a Shoestring

Only 1 item left in stock
Description
Live your entrepreneurial dream with no–or little–money down Where there’s a will, there’s a way. Even if you don’t have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there’s more: - Make sure your business idea is right for you–before you take the risk - Find sources of capital and approach them confidently - Six common myths: avoid the traps and misconceptions of starting up - Should you take on a partner? - Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments - Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply - Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you’ll find in no other book–it’s your first step to entrepreneurial success.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
336
Release Date:
2002-08-09
Publication Date:
2002-08-23
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0471232882
ISBN13:
9780471232889
GPSR Manufacturer Reference:
[email protected]
Weight:
553 g
Height:
152 cm
Width:
229 cm
Thickness:
20 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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